Three Fishes Shining In The Starry Sky 三星在隅 Back

ART DIRECTOR: Malcolm

DESIGNER: Malcolm

CREATIVE COPYWRITER: 皮皮

YEAR: 2020

CLIENT: TEDxHangzhou



“三星在隅”,“年年有鱼”。三周年之喜借用了鱼的意象完成了表达。重启未来,须知感恩,感恩祖辈的经典传承不断,组织同样感恩每一位志愿者的努力付出。本是浩渺“星辰”,却汇聚“隅”此。“鱼得水逝”而“勿忘水”,平台和志愿者本是相互成就。



Borrowing three characters “三”(three),“星”(star),“隅”(corner)from the verse “three stars hanging in a corner of the universe” in the Classic of Poetry, the oldest existing collection of Chinese poetry, this design uses the should-be-scattered stars to suggest the TED volunteers who are gathering in this corner in the vast universe because of shared passion. Besides, the metaphor ‘fish’ (partial tone with ‘corner’) is used express the how the platform (water) will help the fish inside to move forward and head.